Erica Lee Schlaikjer

what i do

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I’m here to help tell stories and create experiences that inspire people to care about the things that matter most.

You're a leader of a global brand, startup, creative agency or editorial team that's looking for a strategic partner to drive relevance and meaning for your business.

Interested in working together?

Contact me.

 

RESEARCH + INSIGHTS

Digging deep to understand what makes brands, people & culture tick.

stakeholder interviews
user research
survey design
landscape analysis
competitive review
brand audit
content inventory

strategy

Articulating the “why” for success.

vision + values alignment
mission definition
brand architecture
brand positioning
brand archetypes
voice + tone
audience personas
user journeys + roadmaps
user experience (UX) design
digital + social media strategy
creative briefs
brandbooks
new business pitches

marketing + communications

Telling a story to drive action.

copywriting + editing
core messaging
editorial storytelling
content management
channel planning
influencer campaigns
creative concept development
influencer + partner activation
experiential design

event facilitation

Creating flow and connecting dots.

project management
pitches + presentations
strategic visioning
creative brainstorming
workshops
design sprints
team retreats
panel moderation + speaking