past
The quick hits:
—> started my career in journalism to highlight marginalized voices around social and environmental issues
—> shifted into nonprofit marketing and communications for an environmental think tank
—> quit my job to launch a social impact consultancy and organize an annual media festival
—> re-joined the corporate world to work at creative studios and agencies
—> focused my strategy career on building brands with purpose.
Download my résumé.
present
I’m here to help tell stories and create experiences that inspire people to care about the things that matter most.
You're a leader of a global brand, startup, creative agency or editorial team that's looking for a strategic partner to drive relevance and meaning for your business.
Interested in working together?
RESEARCH + INSIGHTS
Digging deep to understand what makes brands, people & culture tick.
stakeholder interviews
user research
survey design
landscape analysis
competitive review
brand audit
content inventory
strategy
Articulating the “why” for success.
vision + values alignment
mission definition
brand architecture
brand positioning
brand archetypes
voice + tone
audience personas
user journeys + roadmaps
user experience (UX) design
digital + social media strategy
creative briefs
brandbooks
new business pitches
marketing + communications
Telling a story to drive action.
copywriting + editing
core messaging
editorial storytelling
content management
channel planning
influencer campaigns
creative concept development
influencer + partner activation
experiential design
event facilitation
Creating flow and connecting dots.
project management
pitches + presentations
strategic visioning
creative brainstorming
workshops
design sprints
team retreats
panel moderation + speaking