past
The quick hits:
—> started my career in journalism to highlight marginalized voices around social and environmental issues
—> shifted into nonprofit marketing and communications for an environmental think tank
—> quit my job to launch a social impact consultancy and organize an annual media festival
—> re-joined the corporate world to work at creative studios and agencies
—> focused my strategy career on building brands with purpose.
—> started writing children’s picture books.
Download my résumé.
present
I’m here to help tell stories and create experiences that inspire people to care about the things that matter most.
You're a leader of a global brand, startup, creative agency or editorial team that's looking for a strategic partner to drive relevance and meaning for your business.
Interested in working together?
RESEARCH + INSIGHTS
Digging deep to understand what makes brands, people & culture tick.
stakeholder interviews
user research
survey design
landscape analysis
competitive review
brand audit
content inventory
strategy
Articulating the “why” for success.
vision + values alignment
mission definition
brand architecture
brand positioning
brand archetypes
voice + tone
audience personas
user journeys + roadmaps
user experience (UX) design
digital + social media strategy
creative briefs
brandbooks
new business pitches
marketing + communications
Telling a story to drive action.
copywriting + editing
core messaging
editorial storytelling
content management
channel planning
influencer campaigns
creative concept development
influencer + partner activation
experiential design
event facilitation
Creating flow and connecting dots.
project management
pitches + presentations
strategic visioning
creative brainstorming
workshops
design sprints
team retreats
panel moderation + speaking