Erica Lee Schlaikjer
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Apeel Sciences

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PROJECT OVERVIEW

The southern-California startup Apeel Sciences looks to nature to help the global food system — and all who depend on it — improve quality, reduce waste and ensure an abundant future for our planet.

my role

I was part of the team at enso that developed Apeel’s brand architecture, brand identity and visual system, and new website design and production. I was the lead strategist that guided our team through strategic positioning and messaging. We also provided guidance on the brand’s consumer-facing 2018 launch campaign strategy and content plan.