Erica Lee Schlaikjer
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DreamWakers in Newsweek

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Project Overview

DreamWakers, a nonprofit organization that harnesses the power of free video technologies like Skype and Google Hangout to bring exceptional career speakers into public school classrooms, was the grand prize winner of the 2014 Media Rise Pitch Night. As a reward, the organization received a full-page ad in the April 10, 2015 issue of Newsweek magazine. The print ad placement was sponsored by PVBLIC Foundation, a grantmaker that harnesses the power of media assets to drive social change, and it was designed by Huge.

My Role

As the overall project manager and creative director for the pro bono project, I led the team of designers and strategists to deliver the ad for DreamWaker's first national media campaign.