PROJECT OVERVIEW
During Super Bowl XLVIII, Audi, Huge and The Onion executed the world's first successful Snapchat campaign at scale, connecting the luxury car maker with new audiences during the big game.
The campaign won the 2014 iMedia Agency Award for Campaign of the Year and a Silver Mobile #Wommy Award.
MY ROLE
I was part of the creative team at Huge that developed and executed the campaign. We partnered with Onion Labs, the in-house creative services division of The Onion, to co-create messages and images for the snaps. Our real-time digital activation drove brand awareness among Millennials on both traditional and social media platforms, generating more online conversation than any competitors of Audi on the biggest advertising day of the year.
