Project overview
Grow with Google helps ensure that the opportunities created by technology are available to everyone. Through free tools and training, Grow with Google helps people get the right skills to find jobs they want, advance their careers and grow their businesses.
enso was brought on as a strategic and creative collaborator to the Grow with Google team.
MY ROLE
I led a 6-week, intensive amplification sprint with the enso team and Google stakeholders in branding, marketing, communications and policy, to develop a unifying shared mission.
The sprint involved a two-day, in-person workshop that clarified the priorities, strategy and narrative to guide all Grow with Google communications.
As an output of the sprint, we developed a marketing playbook to guide and align various stakeholders across Google.
